Three Michigan-Based MassMutual Branches Merge Into One Powerhouse Firm Serving The Great Lakes Region

  • Southfield, Farmington Hills and Grand Rapids locations join forces, operating together as MassMutual Great Lakes 
  • The merged firm serves a combined 70,000 households across Michigan with more than $8B in assets serviced

Manny Amezcua Shelley

SOUTHFIELD, Mich. (September 1, 2021) – MassMutual Great Lakes (MMGL), a Southfield-based firm offering a wide range of financial products and services including insurance, wealth management, retirement planning, and more, is pleased to announce Michigan’s three MassMutual branches have merged into one unified firm serving the entire Great Lakes region. The merger, which was several months in the making, officially takes effect today.


Going forward, MassMutual Michigan Metro in Farmington Hills, MassMutual MidMichigan in Grand Rapids, and MassMutual Great Lakes in Southfield will all operate together as MassMutual Great Lakes with offices in Southfield and Grand Rapids. The newly merged firm will serve a combined 70,000 households across Michigan with more than $8B in assets serviced. 


MassMutual Great Lakes CEO Manuel Amezcua will remain in that role; Shelley Fiore, who served as president and CEO of MassMutual Michigan Metro, will be the newly merged firm’s president and COO. The combined team consists of approximately 40 employees. No significant staff reductions are expected.


“We are excited to work together under one vision, one story, and one value proposition to serve the marketplace,” Amezcua said. “We knew that coming together would allow us to scale all of our resources for growth. This is the right decision on behalf of the clients we serve and this incredible brand we have the privilege to represent.”


“Our goal is to share ideas, talents, experience, expertise and relationships,” Fiore added. “It’s all about bringing more value to our clients at a time when that’s what consumers are looking for.”


Mass Mutual is the 4th largest independent broker dealer in the nation. The company is one of the largest writers of insurance, a top player in advisor and sales development, and an industry leader in technology. The merger was the result of a mutual decision between the Michigan branches. 


“The timing for this merger is right. Society and our industry are going through massive changes. The public is looking for more resources from their advisors than ever before,” Fiore said. “Joining forces gives us the ability to leverage the strengths and capabilities we have in the separate firms to offer not only what our clients seek, but opportunities they haven’t even contemplated.”


 “This move will enable our teams to collaborate and work faster and more efficiently,” Amezcua explained. “Our focus is to always serve our clients first and to add value in the marketplace related to financial stability, security and success planning. Those things will never change.”



About MassMutual Great Lakes

At MassMutual Great Lakes, we believe every individual, small business owner and corporation deserves the right to a comprehensive financial services and strategies designed to create stability. Our commitment is to develop meaningful relationships that reshape the financial wellbeing and success, for both individuals and institutions, in the communities we serve. Visit us at


Securities, Investment advisory and financial planning services offered through qualified representatives of MML Investors Services, LLC, Member SIPC. Supervisory Office: 3000 Town Center, Suite 3100, Southfield, MI 48075-1102. Phone: (248) 357-7600.


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·   ARE NOT insured by the FDIC or any other federal government agency

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·   ARE subject to investment risks, including the possible loss of principal amount invested